As the world’s largest sustainable fashion brand, Reformation hopes to inspire consumers to make more environmentally aware decisions in every aspect of their lives. Teaming up with Bon Appetit’s Wine Editor, Marissa Ross, this campaign featured a series of videos reviewing low intervention wines.

To coincide with the launch, Reformation also hosted an intimate influencer event. In the first 12 hours alone the activation garnered over 1 million impressions, as well as a significant spike in new followers for owned social media channels.




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